What is a CRM system? A summary of CRM that modern brands should know!
What is a CRM system? A summary of CRM that modern brands should know!
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What is CRM? Where does the meaning of CRM start? Just imagine if you like to eat chicken rice without skin, without vegetables, and there is a chicken rice shop near your house that just by raising one index finger, the uncle will prepare chicken rice without skin, without coriander for you within a few minutes. This is the creation of a perfect CRM that just by seeing the customer, the brand can deliver everything as if reading their mind. So we can see that CRM is collecting customer data, understanding customers, and being able to use that data to create better interactions with customers.
What is CRM? Where does the meaning of CRM start? Imagine if you like to eat chicken rice without skin, no vegetables, and there is a chicken rice shop near your house that just by raising one finger, the uncle will prepare chicken rice without skin, no coriander for you within a few minutes. This is the creation of a perfect CRM that the brand can deliver everything just by seeing the customer as if reading their mind. Therefore, we can see that CRM is collecting customer data, understanding customers, and being able to use that data to create better interactions with customers.
It can be observed from the CRM example above that the uncle selling chicken rice stores customer data by memory and understands customers from the uncle's friendly nature. And rely on remembering customer data to provide customers with complete services, which the uncle does everything from his head. But if the business is bigger, remembering every customer's face and all the details will be impossible. What would you do? The answer is to use software to help. That software is CRM.
In this article, we will introduce you to a perfect CRM system and are ready to update the tools that overlap CRM to clarify so that the brand can leapfrog over the competition.
What is a CRM system? What are its benefits?
What does CRM stand for? CRM stands for Customer Relationship Management. It is a technology that companies use to manage and analyze data and interactions with customers throughout their customer lifecycle. The goal is to collect and use customer data to improve customer service, retain existing customers, and increase sales.
The components of a good CRM, according to Rocket Loyalty CRM, can be divided into 4 main principles: Collect, Manage, Analyze, and Improve.
● Collect or collect data from various channels that are interactions between brands and customers, such as signing up on a membership system for B2C businesses, keying in leads into the system by the sales team for B2B businesses, including keying in from the POS system at the store, etc.
● Manage or manage customer data that has been collected from the first step in order to be able to select and manage the data, such as the marketing team managing to divide customer groups interested in car models a, b, and c to see the behavior and data of customers in each group.
● Analyze or analyze data obtained from the Manage step itself. For example, when marketers see the display of data that each car model has different customer groups, it will help analyze the results of each campaign that has been created or is currently in progress.
● Improve or develop to create marketing results For example, creating various CRM activities or creating activities on the membership system on Rocket CRM, lifting CRM. For example, there are customers who have bought a car for 1 year but have not yet returned to buy an oil change service. The brand can shoot a personalized discount coupon to give the customer to gclub ทางเข้า ล่าสุด to encourage them to come back and use the service again. Another example is when the brand discovers that there are some customers who have never returned to use the service after buying a car. The brand can set a mission with the condition that the customer returns to use the service with the brand at least 2 times a year to receive a free car wash coupon next time.
Or to summarize simply, the CRM system is CRM is a software or strategy that pushes customers into the Marketing Funnel and moves from one step to another to create a Conversion to Retain Customers. It is a tool that helps push customers to move through the various steps of the sales process. Report this page